Wednesday, April 18, 2007

A Thanks To...( Don Imus?)

Today I received an email from Nike that was rather unexpected, and uplifting. You can read it for yourself below. The purpose of this email was for Nike to put their mouth where their money is. Nike spends billions a year promoting and sponsoring athletes of all races, genders, creeds, countries, etc. Some might think that it is to the detriment of sports on the whole. In this case Nike decided to put the weeks events surrounding Don Imus into perspective. The way they did so was this simple email reaffirming their support of all athletics. In a way Don Imus is to thank for reminding us all the positive impact that sports has been in social change.

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